Enabling Resilient Global Operations for a Leading Oilfield Services Company
Industry
Manufacturing
Challenge
Overcoming logistical complexities, maintaining resilient communications, and ensuring operational excellence across 120 countries.
Solution
Aura delivered end-to-end support for the customer's global SBC estate, managing logistics, compliance, and lifecycle planning across 120 countries. The outcome: simplified shipping, proactive technical support, and resilient communications infrastructure in even the most remote locations.
"Importing SBCs into Brazil has always been a complex and time-consuming process due to strict compliance and government regulations. Aura has been a game-changer for us - they seamlessly handle all logistics, ensuring our equipment reaches its destination without delays or administrative burdens. Their expertise has allowed us to focus on our operations without worrying about the challenges of global shipping."
Senior IT Manager, Global Communications
Global Logistics Made Simple
A global leader in offshore drilling, operating across 120 countries, faced challenges managing 150+ Ribbon SBCs in some of the world’s most remote regions. Partnering with Aura, the company overcame compliance and logistics hurdles, streamlined estate management, and ensured resilient communications. With proactive support and centralized oversight under one SLA, Aura enables the organization to maintain operational excellence globally.
Managing global logistics and infrastructure across remote locations comes with unique challenges. For a global leader in oilfield services, maintaining a network of over 150 Ribbon SBCs worldwide while ensuring seamless operations is essential. By working with Aura, leveraging our unique status as a Ribbon Super Partner, this industry leader benefits from robust support, enhanced logistics, and strategic estate management tailored to its global needs.
This global energy giant, recognized as the world’s largest offshore drilling company, operates across more than 120 countries. With specialization in cutting-edge oilfield services and energy exploration, its vast operations span some of the most remote and challenging regions on Earth, from the deserts of the Middle East to the jungles of Africa and the icy waters of offshore drilling sites.
To support its highly dispersed workforce and infrastructure, the company depends on reliable and robust communication technologies from Ribbon Communications to ensure seamless coordination between field engineers, on-site managers, and global offices, where precision and reliability are paramount.
Key challenges the organization was facing:
- Support delays and complexities: High-priority cases were often delayed due to limited technical skills available on demand, reducing efficiency and communication in remote sites.
- Global shipping and compliance hurdles: Managing logistics, customs, and compliance in regions such as Central Asia, Africa, and South America posed significant challenges.
- Estate management at scale: Overseeing a globally distributed network of 150 SBC devices required robust procurement, license upgrades, End-of-Service-Life (EoSL) planning, and service reviews.
- Maintaining operational continuity: Uninterrupted manufacturer support for aging devices was essential to mitigate risks and sustain global operations.
A partnership for global resilience
With proven expertise and global reach, Aura empowers this oilfield leader to manage its communications estate seamlessly while ensuring reliability and resilience at scale.
Proactive support for critical systems
As a Ribbon Super Partner with over 30 years of experience supporting Ribbon infrastructure and strong ties to senior Ribbon leadership, Aura ensures the organization’s support cases are swiftly prioritized and resolved. Our technical expertise extends to even the most remote locations, ensuring seamless communication and reliable support. Aura also manages the entire lifecycle of RMA cases, from liaising with Ribbon to coordinating shipping and ensuring smooth delivery to the most challenging destinations.
Simplified global logistics
Aura takes full ownership of the organization’s global SBC shipments, including complete responsibility for Importer of Record (IOR) obligations. Aura manages equipment, customs, duties, and taxes, providing a seamless and hassle-free process for our customer. Leveraging a vast network of Ribbon’s in-country distributors, Aura sources equipment locally where possible, while expertly navigating complex international regulations in regions like Brazil to ensure compliance and on-time delivery.
Comprehensive estate management
Aura offers end-to-end management of this global oilfield leader’s device estate, including End-of-Service-Life (EoSL) planning, device procurement, and continuous service assessments. Through regular service reviews, we provide updates on devices approaching EoSL, along with tailored recommendations and quotes for replacements. By proactively monitoring the estate and conducting routine service calls, Aura ensures that all quotes, support tickets, shipments, and projects are meticulously tracked and resolved without disruption, ensuring that the company's infrastructure remains resilient, up-to-date, and fully supported across its vast global operations.
Reliable and experienced support that brings value
Aura offers strategic support to this global oilfield leader, serving as a trusted partner in maintaining their worldwide communications infrastructure. By working closely with its internal technical team, Aura strengthens their capabilities, providing guidance on navigating complex international logistics, customs, and compliance requirements. This collaboration ensures the delivery of consistent high quality service across all regions, free from the challenges of global procurement. Leveraging our expertise in Ribbon solutions and strong industry relationships, we ensure swift resolution of support cases, minimizing downtime and maintaining operational continuity.
- Enhanced service continuity: Aura’s expertise ensures that the organization’s global SBC network remains operational, even in the most remote or challenging environments. Proactive monitoring and rapid support minimize downtime and prevent disruptions to critical communications.
- Streamlined logistics and compliance: With Aura managing the entire shipping and compliance process, the organization no longer faces administrative hurdles. From sourcing to delivery, Aura ensures a seamless experience, allowing the customer to focus on core operations.
- Strategic estate oversight: Aura’s comprehensive estate management approach provides the organization with confidence in their infrastructure. Regular updates on EoSL devices, along with forward-looking procurement strategies, ensure uninterrupted support and operational resilience.
Onwards and upwards
Today, Aura remains a strategic partner to this oifield giant, ensuring its vast communications network continues to operate without disruption. By streamlining logistics and providing expert global support, Aura helps sustain operational excellence in one of the world’s most complex and demanding industries.
